The Smarter Retail trendbook comes with practical tips, best practice examples and experts’ opinions. Consumer psychologist Dr Paul Marsden, for example, explains how retailers exceed their customers’ expectations.

With cookery books from the Cloud, pushbutton cooking and automated HACCP checks, connected kitchen equipment and the Internet of Things (IoT) help chefs to strike a daily balance between quality and efficiency.

Digital price tags, in-store video displays managed centrally and eye-tracking glasses: Globus is one of the most digitalized retailers in Germany. The reason for its success is a highly professional technical infrastructure.