There’s a digital awakening going on in the land of samba and soccer: Brazil’s government wants to accelerate adoption of the Internet of Things in the world’s fifth-largest country by area. Sectors of particular focus are agriculture, smart cities, industrial production and healthcare.
The Internet of Things (IoT) can help Brazil improve efficiency, lower costs and boost productivity for added value worth an estimated $200 billion by 2025, according to a forecast by McKinsey. The management consultancy carried out a study with the regional development bank BNDES and technology center Fundação CPqDn on behalf of the Brazilian Ministry of Science, Technology, Innovation and Communication. Its findings form the foundation for a national IoT strategy. In March 2018, the government approved the plan, which complements other initiatives for the country’s digital transformation and shifting its production to the Industrial Internet of Things (IIoT), also known as Industry 4.0.
IMMENSE POTENTIAL FOR EFFICIENT AND SUSTAINABLE AGRICULTURE
In particular agriculture, which has traditionally been a key sector of the Brazilian economy, has the potential to benefit immensely from digitalization efforts. In 2015, agriculture accounted for 21.5 percent of gross domestic product and a hefty 46 percent of exports. Thanks to intelligent IoT connectivity, farms are becoming more productive and sustainable. The initiators of the national strategy estimate that IoT could help boost agricultural productivity up to 25 percent by 2025. In the same timeframe, the use of pesticides and artificial fertilizers could be reduced by 20 percent.
FROM TRACTOR SENSORS STRAIGHT TO THE CLOUD
Just how IoT can benefit farmers is made clear by Brazil’s second-largest soybean producer Rogerio Pacheco. His tractors are already fitted with infrared sensors that can determine exactly how much fertilizer each individual plant requires – a perfect example of so-called precision farming. Beside the tractors with sensors, the farmer received a packet of services that help him administer his operational data in the cloud. By his own account, he recouped his expenses within two years while dramatically increasing his productivity over the same time period.
SMART CITIES INCREASE MOBILITY AND SAFETY
More than two third of Brazil’s 185 million inhabitants live in cities and urban areas. The government wants to turn these places into smart cities that provide increased mobility, improved public safety and better energy supplies for residents. Relevant projects are already underway – like in Fortaleza, where Big Data solutions are being used to minimize bus delays and traffic jams. The city of Curitiba is building IoT infrastructure for public e-government platform. And the Center of Operation (COR) in Rio de Janeiro is deploying Big Data to improve resistance to climate change and natural disasters, as well as tackling the challenges to ensuring public safety.
MORE TELEMEDICINE, MORE INDUSTRIAL ROBOTS
In the healthcare sector, the focus is on expanding telemedicine with IoT technology, such as wearables like pulse-reading bracelets. IoT will also be deployed to help prevent epidemics. Moreover, promoting industrial robots in production and manufacturing facilities will help set the stage for the country to be part of the Industry 4.0 movement. The government is also prioritizing the improvement of processes, as well as the development of new products and business models based on IoT.
ADRENALINE SHOT FOR THE ECONOMY
Brazil’s government is expecting a healthy boost from the IoT projects: In total, some $132 billion more in growth by 2025. But for that to happen, the national strategy is also calling for better data security. And government regulators should also help ease the development of innovative IoT solutions.
IoT Marketing Communication Manager
Pamela Buchwald has been part of the Telekom cosmos since 2016 and is very familiar with the Internet of Things. From general IoT trends to industry know-how and connected mobility, the blog highlights exciting topics related to connected things.