Reliable data for traffic and location planning
Cities, traffic planners, service providers, shops, tourism – they all depend on reliable information about visitor numbers and traffic volume in order to offer better services. What kind of transportation do commuters use where start their journeys and how are they traveling where they end it? Is it worth opening a bus line to a new residential development? Will a new road help ease snarled traffic as hoped? Are billboards positioned at the spot? Where are visitors to a seasonal market coming from? These kinds of questions can now be answered: Motionlogic analyzes movement data fully anonymized from wireless networks according to special data protection requirements. For the first time ever, cities, municipalities, public transit authorities and retailers can undertake deep analysis for outdoor advertising, route optimization and site assessment.
Your benefits from Motionlogic in overview
Multifaceted application opportunities
Motionlogic analyzes traffic volumes and people flows: Use this data for urban development purposes, to improve public transportation, as the foundation for your infrastructure planning, to plan large events or to measure the efficacy of your advertising.
Reliable data basis
Motion and traffic flows could until now only be roughly estimated or recorded with huge manual effort. But we can provide you with reliable current or historical data at the push of a button – individually tailored for your target area or all of Germany.
Easy and intuitive
Motionlogic is modular: We develop an exact offer tailored to your needs. You can view analyses with a web portal or feed the data into your own systems via an interface. You’ll receive comprehensive reporting according to the hour, day, week or month.
Strict data protection
All data used is completely anonymous and cannot be traced back to individual persons. We have developed our data processing in close accordance with Germany’s federal comissioner for data protection and regularly have our methods checked and certified by external auditors.
Application examples for each sector
Motionlogic Special Deal 2018: Our introductory offer for you
Try it now:
The latest generation of comprehensive analysis – traffic flows from anonymized signal data. Use Motionlogic to analyze public transportation, for traffic planning and zoning, or to glean information for tourism initiatives.
Our special offer includes:
Determination of the average volume for overall traffic (people traveling) between their own community and the top 20 origins and destinations, as well as ranking these relations.
The traffic volume is determined on the basis of actually movement in all Deutsche Telekom wireless network users and extrapolated to the total population. All analysis is done exclusively with anonymized and aggregated traffic flows according to a process developed over several years with Germany’s national data protection authorities.
- Key figures
Average daily traffic volume (DTV) for 3 workday types: Statistical workday (Tues-Thurs), Saturday, Sunday for 20 relations.
1 Visual report (.pdf file) as well as 1 Data table (.csv file)
Motionlogic: Features and Benefits
With Motionlogic you can gain insights from movement data for traffic planning, public transportation, tourism and retail. Custom tailored, reliable and, of course, conform with data protection laws.
Further information available for download
We are at your service!
You’d like to learn more about how Motionlogic can be tailored to your specific needs? Please feel free to contact us - our IoT experts will be happy to help and advise you.