“Compass for the Multicrisis” Offers Digital Orientation

23.05.2023 by Christian Sottek

Representation of a compass rose from tiles


Companies that consistently pursue digitization are more sustainable, more resilient and more efficient. The new trendbook “Compass for the Multicrisis” provides recommendations for action and practical tips.

The logistics specialist Dachser ships all over Europe in swap bodies. Containers on stilts, swap bodies – unlike trailers – are not attached to a truck and are ready for loading or unloading and for further transportation on company premises, at logistics centers or in front of warehouses. Maintaining an overview of 8,500 swap bodies around Europe and planning their utilization optimally is no easy task. That is why Dachser uses IoT trackers that transmit location data by mobile radio. The company is thereby able to identify supply chain disruptions much sooner than in the past. It informs the recipients in time and prevents unnecessary journeys or unused parking spaces. That boosts efficiency, reduces costs and increases sustainability. It is an example of how digitization specifically and efficiently helps to master a challenge.


One in three European companies has made its supply chain more crisis-proof by means of digitization. Source: Aras

Challenges there are aplenty right now: so many that in some industries there is already talk of a multicrisis. In addition to supply chain uncertainties, companies around the world face a shortage of skilled employees and high energy costs, not to mention the increasing requirements of their customers. Feeling under pressure to digitize their processes and become more sustainable, they are advised to diversify their business and make it futureproof as well.


of CEOs in the consumer goods industry are developing new products or services for sustainability. Source: Accenture

The new trendbook “Compass for the Multicrisis,” written in collaboration by Telekom and the Smarter Service Institute, takes a precise look at these many and varied challenges. It demonstrates by means of best practices how companies in different industries can arm themselves against various crises and highlights specific action areas for SMEs. A trend radar serves as a decision-making tool and experts offer exciting insights in interviews.


working hours per week can be saved by the digital workplace.
Source: Techconsult

In many use cases the trendbook deals with, the Internet of Things plays a decisive role. The IoT expert Florian Schroeter, for example, advocates taking sustainability directly into consideration when developing new solutions (“Top Action Areas for SMEs”). At the workplace of the future IoT is the smart helper that eases the burden on blue collar workers (“Digital Workplace: Take Everyone on the Learning Journey”). In production IoT is the infrastructure for autonomous robots (“Fabmatics: Smart Analytics for Optimal Robot Performance”), in healthcare it improves the safety of patients (“Biotronics: Network Pacemakers to Save Lives”). And a smart IoT filling level gauge ensures the necessary overview of containers of all kinds (“Ernst Meister: Optimized Supply Chain Thanks to Networking”). You will find these and many other examples of IoT in the new trendbook “Compass for the Multicrisis.”

Titelbild E-Book "Kompass für die Multikrise"

Trendbook “Compass for the multicrisis”

The digital fitness programme for companies with practical examples and recommendations for action: Read which leadership trends have emerged in numerous discussions with companies and which digitalisation initiatives we recommend to remain capable of action and flexible in turbulent times.

Please note: The form section for the download, the following communication and the e-book are in German.

Download Trendbook now


The Trendbook at a Glance

New Challenges for Business

  • The perfect storm: externalities determine business
  • Demographics, decoupling and decarbonization
  • New rules for sustainability and digitization
  • The new geo-economy as an answer to geopolitical tension

Trend Radar for the Multicrisis

  • Trend radar as an aid to decision-making
  • New horizons: focus on future security
  • Triple play out of the multicrisis

Top Action Areas for SMEs

  • Top digitization initiatives in Triple Play
  • Strike the right balance between sustainability, resilience and OpEx
  • Digital First: Strengthen the top line with digital customer experiences
  • New Work: Create a culture of change

Fitness Program for Enterprises

  • Best practice in selected industries
  • Three horizons for the right innovation mix
  • Ten practical tips from masters of resilience


We are at your service!

We are at your service!

You need further information about one of our offers or have a specific question? We are happy to help you.

Contact us

You need further information about one of our offers or have a specific question? We are happy to help you.

Contact us

Woman talking on phone with headphones
Christian Sottek
Christian Sottek

Marketing Manager IoT

Christian has been working in various marketing positions at Deutsche Telekom for several years. Both professionally and privately, he is a fan of digitalization and is convinced that everything that can be networked will also be networked in the future. His heart beats for the IoT (Internet of Things) and he reports in our blog about the most diverse application possibilities from the areas of energy management, sustainability, smart networked products and much more.