IDEAL impresses quality-conscious customers with chips in its window frames
The window manufacturer is setting itself apart from the competition by installing chips in its window frames, which can send dimension data and maintenance information to a smartphone.
“Our customers know Deutsche Telekom as an established company. With a solution from them, we are underlining the trust our clients already place in us.”
Claudia Otten, Marketing Manager at IDEAL
Challenge
Cheaply manufactured windows from Eastern Europe are flooding the German market. IDEAL hopes to use digital services to impress demanding target groups from specialist retail with the quality products from the Rhineland-Palatinate region in Germany.
Solution
The manufacturer is installing NFC chips in all its window frames. Retailers and end customers can use a smartphone app to scan the chips and access information on dimensions, certificates and maintenance instructions online.
Customer benefit
Leafing through catalogues, searching through storage facilities and measuring by hand are all now a thing of the past: the app immediately provides retailers with all the information they need on a window. Accordingly, defects can be repaired more easily and returned goods can be processed more quickly.
Do you want to find out more?
See all the information on our customer success story in our reference flyer as a PDF file (only available in German).
