Automobili Pininfarina wins over customers with digitized hypercar

Hypercars are setting new standards for performance, technology and design. A pioneer in regards to current trends is the all-electric Battista from high-quality car manufacturer Automobili Pininfarina.

“Our aim is to offer with a driver-oriented user experience and comfort functions such as global roaming, maximum comfort and a world-class digital experience in our luxurious super sports car.”

Paolo Dellachá, Chief Product and Engineering Officer, Automobili Pininfarina

Pininfarina's Battista super sports car in front of magenta background
Gear wheel with circle icon

Challenge

Automobili Pininfarina has developed, in a limited run of 150, the Battista, one of the most advanced and luxurious super sports cars in the world. In order both to offer the driver and passengers comprehensive mobile communications options and, for example, to be able to install over-the-air updates the manufacturer was looking for a way to connect the vehicles around the world.

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Solution

The Pininfarina Battista comes with integrated eSIMs from Deutsche Telekom. The manufacturer can comfortably manage the connections of all its EVs via a customer portal. The data center in Frankfurt guarantees optimal data protection and maximum data security. Deutsche Telekom provides the mobile network in over 50 countries around the world.

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Customer benefit

Pininfarina can inter alia carry out remote diagnoses and provides drivers and passengers with a wide range of infotainment services such as real-time route planning inclusive of showing available e-charging stations. The purchase price includes all services and mobile communication connections.

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Interior of an all-electric hypercar from Pininfarina

Read in our blog post how Pininfarina is providing sustainable and connected mobility with the all-electric hypercar.

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