Few business sectors are in the throes of change as starkly as retail is. Digital technologies around the Internet of Things (IoT) help you to hold your own in this challenging environment. Optimize your store management and keep your cool chains unbroken at all times. Create outstanding shopping experiences for existing and new customers. Or link your offline and online business seamlessly. With our solutions you will successfully complete the transformation from a plain vanilla retailer to a digitized shopping provider.

Find out the areas in which we can support you with our solutions and how retailers are already using the potential of the Internet of Things to increase their sales. We will help you to become even more successful at your business.

Identify Challenges and Meet Them Successfully Together

Retail faces numerous challenges if it is to achieve sales targets, satisfy customers and hold its own against the competition:


Woman with shopping trolley and smartphone shopping in supermarket.

  • The best of both worlds: The shopping experience of the future will combine the advantages of stationary and online retail business.
  • Retailers who are as flexible and agile as possible can hold their own better against e-commerce providers.
  • Optimal efficiency in store management and real-time transparency in the supply chain are becoming decisive success factors.
  • Digital technologies can help employees to process orders faster and improve customer service.
  • Customers and business partners are paying increasing attention to sustainability. Retailers face the task of using resources not only economically but also on an environmentally sound basis.

Our Solutions for Your Success

The following examples from practice show you how our IoT solutions and our knowhow can support you in the very areas that are of decisive importance for your success.

Woman with toddler in her arms stands in front of a touchscreen

Improve Shopping and Service Experiences

  • Digitization of Stores: Digital technologies in the market can optimize customer experiences and work processes in equal measure. Digitally connected reverse vending machines, for example, inform the system automatically when they need to be emptied. And digital price tags enable you to offer customers valuable additional information and to react swiftly to price adjustments by other (online) retailers.
  • Interactive Shopping: Customers expect attractive shopping experiences in stationary retail outlets. With our solutions you offer more interaction at the point of sale, such as by means of touch displays or digital signage and electronic shelf labeling or smart tags that customers can scan with their smartphones for additional product information. By using mobile hand scanners, customers can pay for purchases themselves without having to stand in line at the checkout.

Improve Shopping and Service Experiences

  • Digitization of Stores: Digital technologies in the market can optimize customer experiences and work processes in equal measure. Digitally connected reverse vending machines, for example, inform the system automatically when they need to be emptied. And digital price tags enable you to offer customers valuable additional information and to react swiftly to price adjustments by other (online) retailers.
  • Interactive Shopping: Customers expect attractive shopping experiences in stationary retail outlets. With our solutions you offer more interaction at the point of sale, such as by means of touch displays or digital signage and electronic shelf labeling or smart tags that customers can scan with their smartphones for additional product information. By using mobile hand scanners, customers can pay for purchases themselves without having to stand in line at the checkout.
Woman with toddler in her arms stands in front of a touchscreen
Warehouse employee with freehand scanner stands in front of a shelf in the warehouse.

Workforce Enablement

  • Connected Worker: Mobile smart scanners make hands-free working possible, such as by using ring scanners attached to a glove. They supply employees with all of the inventory information, thereby ensuring transparency along the supply chain from which communication between employees also benefits. Advice to customers benefits too because employees can always provide sound information.
  • Connected Store: Thanks to digital access management only people who are authorized to do so can enter the store or the storeroom. Queue management eases the burden on checkout and info stand personnel. By connecting your store by LTE, fiber-optic cable, WLAN, etc. we make IoT applications of this kind possible and take the digitization of retail forward.
Warehouse employee with freehand scanner stands in front of a shelf in the warehouse.

Workforce Enablement

  • Connected Worker: Mobile smart scanners make hands-free working possible, such as by using ring scanners attached to a glove. They supply employees with all of the inventory information, thereby ensuring transparency along the supply chain from which communication between employees also benefits. Advice to customers benefits too because employees can always provide sound information.
  • Connected Store: Thanks to digital access management only people who are authorized to do so can enter the store or the storeroom. Queue management eases the burden on checkout and info stand personnel. By connecting your store by LTE, fiber-optic cable, WLAN, etc. we make IoT applications of this kind possible and take the digitization of retail forward.
Supermarket employee operating a tablet.

Boost Efficiency and Reliability

  • Asset Tracking: If employees have to look for shopping carts, work material or merchandise in the storeroom that costs time and does so unnecessarily. Losses incur additional costs. Our IoT tracking systems are the solution. They locate items and send the data to the cloud, where all employees can see where they are on a dashboard.
  • Digitale Intralogistics: Efficient intralogistics is an important step toward preventing goods bottlenecks and lost sales and optimizing the supply chain. Our IoT technology creates total transparency in the storeroom. Trackers locate merchandise and automated processes improve incoming and outgoing goods inspection.

Boost Efficiency and Reliability

  • Asset Tracking: If employees have to look for shopping carts, work material or merchandise in the storeroom that costs time and does so unnecessarily. Losses incur additional costs. Our IoT tracking systems are the solution. They locate items and send the data to the cloud, where all employees can see where they are on a dashboard.
  • Digitale Intralogistics: Efficient intralogistics is an important step toward preventing goods bottlenecks and lost sales and optimizing the supply chain. Our IoT technology creates total transparency in the storeroom. Trackers locate merchandise and automated processes improve incoming and outgoing goods inspection.
Supermarket employee operating a tablet.
Small shopping trolley with globe stands on a wooden table in front of plants and trees in the background.

Manage Resources Sustainably

  • Protect Goods: If freezers break down unnoticed in-store or in transit, perishables such as foodstuffs must be destroyed because temperatures were too high. Resources are wasted, waste is created and costs are incurred as a result. Shock in transit can also damage sensitive goods. Our IoT technology can help with, say, condition monitoring based on temperature and shock sensors. The cold chain is unbroken and you are spared the damage.
  • Smart Energy Management: Is a freezer open and using a lot of electricity unnecessarily? Do you lack transparency about energy consumption in stores and at administrative premises? Connect your buildings and, with them, your retail business comprehensively with the aid of our IoT solutions. They enable you to implement carbon dioxide emission-reducing measures in buildings at an early stage. Environmental protection is not a trend; it is the future.
Small shopping trolley with globe stands on a wooden table in front of plants and trees in the background.

Manage Resources Sustainably

  • Protect Goods: If freezers break down unnoticed in-store or in transit, perishables such as foodstuffs must be destroyed because temperatures were too high. Resources are wasted, waste is created and costs are incurred as a result. Shock in transit can also damage sensitive goods. Our IoT technology can help with, say, condition monitoring based on temperature and shock sensors. The cold chain is unbroken and you are spared the damage.
  • Smart Energy Management: Is a freezer open and using a lot of electricity unnecessarily? Do you lack transparency about energy consumption in stores and at administrative premises? Connect your buildings and, with them, your retail business comprehensively with the aid of our IoT solutions. They enable you to implement carbon dioxide emission-reducing measures in buildings at an early stage. Environmental protection is not a trend; it is the future.

EDEKA: Digitization in the Supermarket


Challenge

The EDEKA Group is one of Germany’s key local suppliers and with over 11,000 stores an established name in retailing. In order to better understand its customers’ needs and in future to offer them an even more individual and comfortable shopping experience EDEKA wanted to digitize its stores comprehensively and to introduce new technologies.
 


Solution

Beacons attached to shopping carts enable customer flows to be recorded and analyzed anonymously. Digital mapping of supermarkets enables shoppers to find the fastest route to the items they want by means of apps. Free WiFi ensures additional comfort while shopping and employees use smartphones to optimize customer service.
 


Customer Benefit

Thanks to in-store analytics EDEKA can identify white spots in its stores and align them precisely to customer expectations, thereby improving the shopping experience. Advertising can also be placed in a more targeted manner, generating additional revenue. Efficient steering of customer flows increases time spent in-store and turnover.
 

A Strong Partner for All Your IoT Projects

From a one-stop shop we provide you with all the components you need in order to integrate the Internet of Things successfully into your company – transparently and in a modular and user-friendly way. We are your ideal partner: from consulting and connection to our powerful IoT platform to system integration and choosing the right hardware.

Benefit from our partner network, our first-class connectivity and unlimited interoperability. Together we will work out which challenges you face and we will look after the rest, be it orchestration or all-inclusive management. So that you can launch your IoT project at minimal effort and expense and scale it flexibly in the future.

One-stop shop: Deutsche Telekom is your strong partner for IoT projects.
One-stop shop: Deutsche Telekom is your strong partner for IoT projects.

From a one-stop shop we provide you with all the components you need in order to integrate the Internet of Things successfully into your company – transparently and in a modular and user-friendly way. We are your ideal partner: from consulting and connection to our powerful IoT platform to system integration and choosing the right hardware.

Benefit from our partner network, our first-class connectivity and unlimited interoperability. Together we will work out which challenges you face and we will look after the rest, be it orchestration or all-inclusive management. So that you can launch your IoT project at minimal effort and expense and scale it flexibly in the future.

Our Promise to You

One partner for everything

One Partner for Everything
We are a one-stop source for all the components you need to integrate the Internet of Things

Modular, individual configuration

Optimal Price-Performance Ratio
We offer modular, individual configuration and usage-based payment model

Maximum data security

Highest Data Security
Thanks to German and European data centers your machine, process and customer data is optimally protected

Optimal reliability

Best in Class Reliability
Our solutions offer high availability, are resilient and work flawlessly even under maximum load and adverse conditions

Feel Free to Contact Us!


Alexander de Poel


Alexander de Poel – Your consultant for Retail

Digitization in the branch, multichannel sales, data analytics or digital shopping experiences for customers – all challenges we help solve with IoT solutions.

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Got Curious? Here's More Info

If you would like to delve even deeper into our IoT world, you can find more exciting content in our blog.

 

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The Smarter Retail trendbook comes with practical tips, best practice examples and experts’ opinions. Consumer psychologist Dr Paul Marsden, for example, explains how retailers exceed their customers’ expectations.
 

Frequently asked questions

What Benefits Do Customer Cards Offer for Customer Retention?

Customer cards can be attractive for customers and retailers in equal measure. Customers receive the latest information about special offers along with bonuses or discounts for being regular shoppers. Stationary retailers thereby offer additional, long-term incentives to visit the store and boost sales. Retailers can also target their advertising better. They, after all, know their target group’s shopping behavior better. A general advantage of customer cards is their flexibility. Thanks to digital change customers no longer need to show a physical card at the checkout. Instead they can use interactive apps that contain a virtual version of the customer card in the form of a scannable barcode.

What Does Digital Signage Mean?

Digital signage means digital displays that are managed by a central system and show information that is of relevance for in-store shoppers. As a result of retail digitization digital signage is already in use at many stores, enabling store managers to target advertising and draw attention to offers in the department in question. Digital customer stoppers are another example of digital signage.

What Does Retail 4.0 Mean?

Like Industry 4.0 and Logistics 4.0, Retail 4.0 refers to the increasing digitization of retail business, including the transformation of processes. Its main focus is on connectivity. Smart IoT sensors, for example, connect freezers with the cloud so that store managers can spot defects fast and act swiftly to prevent perishables from perishing because they are no longer chilled adequately. Smart tags, which are also linked to the cloud and which customers and employees can scan with their smartphones, provide detailed information about the product. Digital technologies optimize work processes in the storeroom and in intralogistics too. IoT trackers, for example, keep track of pallets or merchandise, eliminating lengthy searches. Another major objective of Retail 4.0 is to improve the customer experience – across all channels, online and offline. To do so, retailers can inter alia equip shopping carts with trackers. On the basis of anonymized movement patterns they can analyze customers’ habits and design sales areas accordingly to optimize store management. Digital customer cards and other bonus programs offer customers added value in the form of discounts or bonuses. The data generated in turn enables companies to plan their advertising more precisely and align their business to customer needs. Last but not least, the digital technology in Retail 4.0 is intended to ease the burden on employees. Checkouts can be managed centrally and customer flows channeled better by networking stores. Hands-free scanners enable employees to work with both hands.

What are POS Displays?

The classical meaning of a POS display is open and especially striking packaging at the Point of Sale (POS). The background is that many purchasing decisions are made spontaneously in the last stage of shopping, such as near the checkout. If retailers present a product attractively there the inducement to buy it can be increased.

What Are Smart Tags?

Smart tags are small devices that can be read by smartphones or scanners, supplying information in digital form. Retailers can, for example, attach smart tags to shelves and customers can scan them with their cellphones to find out more about the product or products. RFID is frequently used as the wireless technology to access smart tags.

How Does Dynamic Pricing Work?

Retailers use dynamic pricing to adjust their prices automatically to the latest market situation. Software often handles the precise calculation. For dynamic pricing to function optimally in stationary retail digital price tags and a connection with the market are advisable. By using IoT technology retailers can then adjust prices automatically throughout their business.

Which IoT Sensors Can Be Used in Retail?

Retailers can deploy a large number of sensors in different business areas to improve business processes or shopping experiences or to boost sales. In the sales area trackers attached to shopping carts enable shopping routes to be recorded and evaluated in an anonymized format and products to be placed optimally for the customers. Tracking solutions also make the storage of goods easier. IoT sensors establish the precise location of goods in storage and relay this information to a cloud platform. Employees are thereby able to devote more time to productive work and less to searches. Smart measuring devices that record the temperature in the vicinity of goods continuously help ensure that the cold chain is unbroken. When a critical value is exceeded the system is notified. And IoT sensors can monitor energy consumption in the entire building so that retailers can identify weak spots, optimize consumption and thereby make their business more sustainable and more profitable.

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