Connected cars are more than just a technological upgrade – they deliver real added value for various stakeholders across the entire automotive value chain. Vehicle connectivity has an impact on production, operation, usage and infrastructure.
Car manufacturers: For manufacturers, connected cards provide a direct link to the vehicle – and thus to the customer. Connected services open up opportunities for new digital business models, for example through
- Remote diagnostics and OTA updates
- Data-driven product development
- Tailored service packages depending on usage
- Improved customer loyalty through personalisation
Businesses (e.g. fleet operators, logistics companies, car-sharing schemes): Connected vehicles enable precise real-time management and analysis of vehicle fleets. This reduces downtime, lowers operating costs and increases transparency. Further benefits include:
- Optimised route guidance using real-time traffic data
- Predictive maintenance thanks to telematics
- Analysis of driving behaviour to improve efficiency
- Integration with existing ERP or fleet management systems
Drivers: The benefits are also increasing significantly for the end-user of a connected vehicle – whether a company car driver or a car-sharing user:
- Greater safety thanks to eCall and driver assistance systems
- Convenience through app-controlled vehicle functions
- Real-time navigation with traffic avoidance
- Transparency regarding vehicle status and maintenance requirements
Road users & cities: Through communication with infrastructure (V2I) and other vehicles (V2V), connected cars help to improve overall traffic flow – a key component of smart cities. The benefits include:
- Dynamic traffic light control to reduce traffic congestion
- Faster response times in the event of accidents or dangerous situations
- Data basis for urban transport planning
- Greater safety for pedestrians and cyclists (V2P communication)
Software for connected cars
Systems such as BMW ConnectedDrive or Car Link for Android allow smartphones to be seamlessly connected to the vehicle – for navigation, media control or voice control directly via the infotainment system.