Kärcher has a further requirement from Telekom. It wants to market its new autonomous scrubber drier all over the world without having to find local cellular network providers in every country. The family firm operates over 150 companies in 80 countries and provides customer service at more than 50,000 service centers around the world. In addition, Product Manager Seitter says, “Our key account customers often demand extensive device tests in different countries so as to be able to market products worldwide. Thanks to Telekom’s global network coverage we can fulfill this requirement at any time.”
That is ensured by Telekom’s own cellular networks and by cooperation and roaming agreements with over 600 selected network operators around the world. The flexible IoT tariff model can not only be used everywhere; it can also be adjusted to suit the specific requirements of different Kärcher device families. So the Kira has reception everywhere, be it at the Bundeskunsthalle in Bonn or at the Met in New York.
By networking its Kira scrubber drier, Kärcher is banking on a new trend in business models. More and more manufacturers are upgrading their products by providing digital services to improve the customer experience and at the same time optimizing product development with the aid of usage data for which Telekom’s IoT network provides the basis.